Should You Hire an SEO Agency?
January 10, 2024
SEO
Search engine optimization, or SEO, is almost always mandatory nowadays for any business. It helps in the long-term life of your business and even helps you keep your target audiences. Others may find it difficult to do SEO plans for themselves and end up hiring experts to do it for them. Now, should you hire an SEO agency? By the end of this guide, you’ll most probably already have an answer to that.
What is SEO?
You first need to get familiar with some of the terms, even on a basic level, so you know what terms agencies use. Of course, SEO simply stands for search engine optimization. In SEO, you must optimize the content you post online to cater to search engine algorithms. This results in having your content rank higher on popular search engines such as Google.
For example, really good articles using various techniques that utilize SEO will most probably show up on the first page of search results on Google.
Some techniques we like doing are:
People rarely go to the second page of results or even scroll down the first page. This means even being on the first page of results is already great and can mean even more traffic from online users.
SEO also helps bring more brand awareness to your business. It helps you establish or build a foundation wherein your business can thrive. All in all, SEO can be a free process meaning you won’t really need to spend much money. Rather than paying for traffic, SEO utilizes organic traffic from natural clicks on your content.
Should You Invest in SEO in 2024?
SEO is definitely a much needed investment, especially in 2024. As brands are becoming more aware of new marketing trends, your chances of succeeding as a business will increase with the proper priorities. Like so, we heavily recommend making SEO a priority.
With this in mind, we have an obligation to remind you that results from SEO won’t show up immediately. It takes time for good SEO investment to truly shine. This can easily take months of effort and patience. When investing time in SEO, you must remember that you have to be consistent for your content to rank higher.
Should You Hire an SEO Agency
By now, you might already want to invest time and effort in SEO. This is definitely a great choice and will give you long-term, but a bit slow, results for your business. However, hiring an SEO agency is a different matter altogether.
There are a lot of questions you should ask yourself first before deciding to hire an agency for your SEO needs. We recommend taking a bit of time and seeing if hiring an agency is the best option for you, or if sticking to your current plan will be best.
SEO in itself is a very long process before you can see results. As such, you need to check up on it regularly and be consistent. Some people might be up to the task and some might not be. The answer to hiring an agency isn’t an instant yes or no, in fact it differs per business.
Hiring vs. Not Hiring
Sometimes, the best option for you might not be the best choice for others, and vice-versa. With proper time and effort, you can definitely learn the ins and outs of SEO, as well as how to create search engine optimized content on your own. However, for those who do not have the time, hiring an SEO agency might be the better choice.
Now, what are the factors that come into play when hiring an agency? Is this the right move for you? Let’s start off by discussing the things that might influence your decision so you can have all the information you need before jumping into anything.
Budget
First of all, hiring an SEO agency will definitely need a budget. If you have funds to spare for SEO, then it might be a great idea to invest in a SEO agency. These agencies are full of experts that can guide you through what you need in order to boost your business’ reputation.
Time and Effort
It takes a big chunk of time and effort to see results from SEO. As such, it is important for you to figure out if having a long-term relationship with an SEO agency is a good fit for your business. Again, hiring one can be quite pricey so hiring for the long-term might not be a good idea for the smaller businesses out there.
Results
We cannot stress this enough: SEO is a long process. If you’re looking for immediate results, SEO isn’t the best path for you. Hence, hiring an SEO agency is definitely off the table. Think about where you see your business in the next few years and see if SEO is a good path for you.
Our tip however, SEO is a great investment even though its results aren’t immediate!
Build Up Your Audience
Search engine optimization isn’t all about the technical side. It’s not all keywords and online algorithms. It is a big part of it, yes, but it also comes with interacting with your audiences. If you want to get to know your audience better, agencies can help you with that as they are experts in this field already.
The Final Verdict
A lot of the weight of the factors we presented comes from the budget you have. SEO agencies can cost quite a lot depending on which one you choose and considering that it’s a long-term commitment, you will have to spend a lot over the course of a lot of months.
However, if we’re solely looking at this matter from a bird’s eye view, investing in an SEO agency is a really good idea. These agencies can provide you with the best expertise and knowledge about the technological side of SEO, as well as providing you with outsider insight.
Moreover, if you’re just looking for short-term and immediate results, SEO will not be a good fit for you. It can take months and even years before you get consistent top-ranking content on Google. If you’re not really willing to wait and put in the effort for that, then hiring an agency is a wrong move and a waste of money.
Have You Decided?
Now that we’ve reached the end of this guide, we hope that it helped you reach your own decision. Hiring an SEO agency is the best way to get the expertise and help you need, but you will also have to pay them accordingly. If the budget isn’t on your side, then hiring an agency can be quite difficult.
Moreover, if you think that SEO isn’t a good fit for you, we urge you to think again! SEO is pretty much needed nowadays to compete with other businesses. If you don’t have a solid SEO plan, then your business might suffer long-term.
If you do want to invest in SEO, but have no budget, you can always learn it yourself too! There are a number of online tools that can help you see how well your online websites are doing, as well as good SEO guides to help you get started on doing great content. Good luck!
