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8 SEO Trends for 2024

January 04, 2024

SEO

8 Key SEO Trends for 2024

Change is nothing new to SEO specialists, and in the last year, the industry’s dynamic nature has only gotten more intense. SEO is a more dynamic and fascinating field than it has ever been, despite claims to the contrary. 

Here’s everything you need to know about the important SEO trends as 2024 approaches! This covers everything from the emergence of voice search to the crucial significance of mobile-first indexing, the significance of producing human-written content, the focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), content diversification, video content, and the growing importance of Google My Business. After reading this article, you’ll learn about the “8 Key SEO Trends for 2024” and how they will affect user behavior, search engine algorithms, and the changing digital landscape. 

8 Key SEO Trends for 2024

  1. Voice Search Optimization

Voice search has continuously been growing these past few years, now with roughly 50 billion searches per month. Thus, this is one of the most significant SEO trends for 2024 that specialists must focus on. 

Voice search’s local component emphasizes how important it is to make every content as conversational and natural-sounding as possible. It becomes crucial to combine long-tail keywords with natural language processing (NLP) to match how users phrase their queries when conducting voice searches. You risk missing out on opportunities to increase traffic and revenue by neglecting voice search optimization for local queries.

With the increasing popularity of smart devices and virtual assistants, websites must be voice search-friendly from the outset. This entails creating content in a natural tone in addition to using longer, conversational keywords. It is necessary to make sure that voice search is seamlessly supported by a website’s technical components. Aim for highlighted snippets to increase exposure even more.

  1. Mobile-First More Than Ever

Given that more people use mobile devices than desktop computers, there’s nothing more to prove how much mobile-first indexing is essential in SEO. In 2024, the key to success will be making websites mobile-friendly, with quick loads, easy navigation, and a seamless user experience. 80% of people on the planet have access to smartphones and it’s an undeniable fact that most of us depend heavily on our mobile devices for many tasks. Some can’t literally go on their day without browsing on their mobile phones for at least once a day.

So, the thing is, if businesses want to reach users on mobile devices, they must prioritize responsive design, faster website loads, and seamless navigation.

Google’s emphasis on mobile-friendly websites for higher rankings in Search Engine Results Pages (SERPs) underscores the importance of adopting a mobile-friendly design. Ensuring readability and clickability on smaller screens, along with swift loading times, is crucial. The mobile-first approach is not just about compliance but about delivering an exceptional user experience. 

Sure, creating a mobile-friendly website isn’t that easy, but be• Creative Studios is here to help! Contact us for a free consultation.

  1. Human Writing in the Age of AI

Did you know? AI content may actually hurt your SEO

 

AI is a game-changer for SEO, but having contents that are human-written is still top-tier. Here’s why:

While AI can speed up content creation, it may lack accuracy and worse, your content might be a duplicate of another from a different website. With all these people using AI, content duplications are becoming more and more of an issue. Guess what? Google actually penalizes websites for duplicate content, and this can actually hurt your SEO really badly. 

Also, the information sources of AI models are limited. For instance, ChatGPT can only handle data from prior to 2021. When you ask it to write an article about something like “New SEO Technologies in 2023” for example, it will produce an article that uses old information.  Then, Google will give articles with more recent information priority, which could affect your search engine ranking. 

A lot of AI models are unable to determine the accuracy of the data they retrieve from the internet. It might extract biased or untrustworthy data. 

So, I’d say, a combination of AI-generated and human-written content can be a safe approach for SEO, with a focus on quality and authenticity to avoid penalties. Google prioritizes content quality, and AI-generated content will not impact search rankings if it is helpful, original, and relevant.

  1. E-E-A-T Competition

Google’s guidelines have added ‘Experience’ to E-A-T, emphasizing the value of a content author’s actual experience. The essential component of E-E-A-T is trust, highlighting the importance of crafting dependable content. Google takes an advanced approach to determining the quality and reliability of content, as seen by its emphasis on the reputation of the website and the content creators.

Google’s guidelines emphasize the significance of determining who owns and manages a website and produces its content, which is consistent with the increased importance of E-E-A-T. A thorough assessment of the quality of the content takes into account the author’s personal experience with the subject.  

  1. Video Content is Prevalent

Videos have become vital components of content trends because they offer users an immersive and captivating experience. Aside from increasing user engagement, incorporating visuals also fits with the current trend of interactive experiences, thus video content is one of the key SEO trends for 2024.

Search engine pages are dominated by video results, which frequently show up as zero-click results. As a result, there is a really great chance for your video content to bring you at the top! But, for video content to be visible in search engine results, you must remember that it must be optimized with descriptive titles, captions, and tags.

Making the most of video content for SEO calls for a diversified strategy. Both user engagement and brand visibility are increased when video content is incorporated into a larger content strategy. Businesses can increase trust and fortify their online presence by using video to present a realistic image of their goods, services, and brand identity.

  1. Featured Snippet Competition

Featured snippets, also known as “position zero,” offer extensive results that show up at the top of the page and provide brief answers to search queries. While featured snippets raise the possibility of clicks and improve brand recognition, SEO experts are more concerned with zero-click searches. Answering frequently asked questions, using question words, naturally organizing content, using imagery, and using schema markup are some strategies for getting featured snippets.

Adopting featured snippets presents an opportunity to offer valuable content and establish a brand as a thought leader in the industry. Creating content with the intention of inspiring readers to look for more details beyond the excerpt is a calculated move. By focusing on keywords related to featured snippets, you can improve brand recognition and click-through rate.

Tips to secure a featured snippet:

Responding to frequently asked questions

Using question keywords

Making information as natural as possible

Making use of schema markup

Although featured snippets for particular queries may not directly result in website traffic, securing them improves brand recognition and thought leadership. Increased brand awareness, trust, and the possibility that users will visit the website directly for subsequent searches are among the long-term advantages.

  1. Near Me: Google My Business

Local SEO takes center stage as mobile devices dominate local searches. Fine-tuning content for local searches, utilizing location-based keywords, and optimizing Google My Business listings become imperative for businesses seeking success in a mobile-driven landscape.

A Google Business Profile, formerly known as Google My Business, is a free business listing that can propel a business to Page 1 of the SERPs when properly optimized. This listing includes vital information such as name, address, phone number (NAP info), business hours, photos, services offered, and customer reviews.

How important are Google Maps and Google My Business?

For local searches, which are frequently started by voice assistants or “near me” queries, Google Maps results are essential. Gaining prominent positions in Google Maps results can greatly increase a business’s income. Google Maps results are significantly influenced by Google My Business listings.

Optimizing Google My Business listings becomes an essential strategy as more consumers base their local business decisions on the results of Google Maps. To improve local visibility and draw in potential customers, this calls for accurate information, eye-catching photos, and positive customer reviews.

  1. Content Diversification

Content diversity is essential for SEO in 2024. Beyond traditional written content, incorporating trending formats such as webinars, podcasts, and infographics becomes essential. . Diversification in content strategy involves exploring different topics, post types, and publication channels to keep the audience engaged.

Content diversity is not just about exploring different formats; it’s about maintaining audience interest and reaching a wider demographic. The challenge lies in striking a balance between diversity and brand consistency, requiring innovative thinking and adaptation.

Conclusion

As we navigate through 2024, these key trends in SEO underscore the ever-evolving nature of the digital landscape. SEO remains indispensable, with the demand for strategic approaches persisting in the face of algorithmic changes and evolving user behaviors. Adapting to these trends is not just about staying relevant; it’s about seizing opportunities for innovation and connection in a dynamic online environment. Stay informed, embrace change, and leverage these trends to elevate your SEO strategy in the coming year and beyond.