Your Guide to SEO Link Building

January 24, 2024


Your guide to SEO Link Building

Search engine optimization is quite a complicated subject. However, with the right tools, you can definitely learn it with effort. As with any marketing tactic, SEO has a lot of branches you have to learn. One of these is quality link building. It might be a bit tricky at first, but consider this your guide to SEO link building to be great in no time!

What is Link Building?

Learning about search engine optimization, or SEO, can be quite a ride. From learning how to optimize content to generating links, it can spiral out of hand. You must take learning about SEO step by step so you won’t get confused in the long run.

With this in mind, let’s talk about link building. In our simplest terms, link building is the act of reaching out to other websites so they use links to your content. This allows you to boost your website/content ranking on search engines.

For example in a coffee business, you’d best be asking other coffee shop websites to link your articles and other content about coffee on their website. With much luck, you’ll be able to get others learning about your business through their content. You can also reciprocate this by adding their content links onto your website.

Inbound Links

There can be two types of link building in SEO. Inbound links refer to website links on other website pages that lead to your website. This can be considered organic traffic as users can click on your website when browsing through others.

Outbound Links

Outbound links on the other hand are links that are posted on your website that lead to other websites. Most websites have this and it is a mark of good quality content that search engines look for. If you want to invest in link building, you need to have both inbound and outbound links.

Is Link Building Important?

Link building is definitely important if you want to rank higher on search engines. Google, one of the most popular search engines, has a few “criteria” that websites must follow so that their content ranks higher as search results.

It just so happens that link building is one of the criteria Google looks at when deciding to rank quality content. The more and the better your link building is, then the higher the possibility you can rank on the first page of Google search results.

How to Start Link Building

Let’s cut to the chase and discuss how you would start to build links. It’s relatively simple when starting out link building, and following these steps can ensure that you have outbound and inbound links at the same time.

Buying Links

Right off the bat, you can buy links that you can post on your website. This means you can directly contact website owners and pay them to use their links, or even pay them so they use your links on their websites. As this isn’t really a cost-effective way to build links, we won’t really recommend this one unless you actually have funds to spare for it.

Asking for Links

If you want to keep things cost-effective, you can simply just reach out to other website creators. You can contact creators of other websites and directly ask them to use their links or if they can use yours in their websites.

Earn Links

This may take quite a bit of time, but earning links is also a good idea. In the long-run, your content might attract the attention of other big website creators. They can naturally start using your links in their content that they deem good enough.

HARO Link Building

Help a Reporter Out, or HARO, is a link-building technique that enables journalists and writers to establish connections with knowledgeable sources. Link builders can obtain high-quality backlinks from reputable sources by answering queries from bloggers and journalists on HARO. And since it gives users access to high-quality backlinks from reliable sources,  it helps a lot with search engine optimization.

Email Outreach

One of the best timeless link-building strategies is email marketing. Basically, it’s reaching out to active and authoritative bloggers and asking them to link on your website. 

Of course, you would need to provide them with some value. How it’s normally done is that you can Guest Post. Here’s a tutorial by Ahrefs to get you started. When you write an article for a link prospect have a hyperlink back to your website somewhere in the article.

This can be quite the amount of work, so be sure to practice and have the patience to keep on doing it. Eventually, the bloggers you reach out to can also contribute to your link network for future articles!

Things to Remember

Mind you that there are several other factors that come into play in link building. When other creators use your links or when you use their links doesn’t immediately mean your organic traffic will grow. This can all still depend on how well-known other creators that use your links are.

Domain Authority

Websites that have a ton of domain authority can easily make your content and links known. On the other hand, lesser known websites won’t have a huge impact on you. For example, you wouldn’t gain as much attention from a local coffee shop using your link compared to a bigger company using your link like Starbucks.

Link Placement

When creating written content, you can’t just put random links wherever you want. You have to strategically place links in your main content so that it actually gets noticed by your readers. Depending on the link placement, users can simply ignore or scroll past them if you do not put attention to it.

Anchor Text

Similar to link placement, anchor text is another important thing to focus on. Other than providing links as they are, you can opt to highlight some of the text in your content to contain a link. Users can clink on the link in your content text and it directly brings them somewhere else.

This helps give readers a context of the things you are talking about. Moreover, it also helps search engines like Google figure out what the main point of your content is.


The next factor in link building is relevance. Again, you can’t simply just insert famous links into your content. Links that you use or provide must always be relevant to your area of expertise, or your niche. When your company focuses on food, you can’t just plug a link about a famous car company on your website. It’s not relevant and it does not fit in at all with your niche.

Build Your Links Properly!

Although there are a few things to remember about link building, it’s still a heavily recommended investment in SEO. Link building is such a huge part of SEO that almost all companies have it already. Good links allow you and other websites to help each other rank higher on search engines.

In the long-run, it also allows you to compete with the much bigger companies out there. Digital marketing is all about competing online, and without the proper steps, you might get lost in the process.

Should You Start Link Building Soon?

Yes! Link building in itself is not difficult to do considering that most of the effort comes from reaching out to other website creators. An important thing to remember is that inbound links refer to links that lead to your content, while outbound links are the ones that lead to other websites that aren’t yours. 

Both are very effective in increasing your own traffic, as well as collaborating with other website creators! You must be able to contact other people so they can use your links and vice-versa. You can also choose to buy links, but that isn’t a good idea since it does cost money.

Lastly, you must remember the factors that affect your link-building, mainly domain authority and relevance to your niche. You can’t just go around linking whatever company you find. It has to be relevant! Companies with higher domain authority can also boost your website even further than lesser known ones.