Simple Guide to Writing E-A-T Content
November 16, 2023
If you’re relatively new to Search Engine Optimization, or SEO, you probably haven’t heard of E-E-A-T content that much. Unfortunately, E-E-A-T in SEO doesn’t mean eating food, but don’t leave yet. E-E-A-T is actually a type of content you can post to improve your SEO ranking online. If you have no idea where to start, consider this a simple guide to writing E-E-A-T content!
What does E-E-A-T stand for?
Let’s get straight to the point. E-A-T stands for Experience- Expertise-Authority-Trustworthiness. Originally, E-E-A-T was only E-A-T and it did not have the word experience in it yet. It wasn’t until late 2022 wherein Google added the extra letter.
Understanding these terms are very important if you want to compete with other businesses out there. SEO focuses on ranking well through search engines. Although E-E-A-T isn’t a direct factor that affects ranking, Google still tends to favor content with solid E-E-A-T.
This means you need to have good E-E-A-T content to increase traffic. It’s also a good idea to create content this way as this also improves your own user satisfaction. People love a good reading experience for their online concerns!
A Deep Dive into the Components of E-E-A-T
Before we get into our very own tips on how to create E-E-A-T content, let’s first give you an overview of the components that make up E-E-A-T. These components are often seen as a list of criteria a writer needs to meet when creating E-E-A-T content.
Let’s demonstrate this with a simple example. If you want the best output for something, you would obviously pick someone with the most experience to do it for you. This goes the same for E-E-A-T content. People generally don’t want to take information from those without experience on a subject matter.
People with good experience over certain topics will definitely be a good source for information. As such, Google and other search engines tend to favor these authors.
Sometimes however, experience is not enough. This is where expertise comes in. People who are experts in a field tend to get the most favor from online users. This goes to show that authors with good qualifications and knowledge about a subject will be considered.
Experience and expertise often overlap with each other. This is because they both have the same cores, but they often go hand-in-hand rather than opposing each other. This means having both can be a great asset when writing online content.
This component of E-E-A-T focuses on how big your reputation as a writer is. Most authors have certain areas of expertise they handle and then to write on those topics. However, there are also a lot of other authors with the same expertise. Authority now comes in with how respected or established you are in your area of expertise.
For example, coffee shop content would be dominated by Starbucks. Starbucks is a well-known and established coffee shop worldwide. This is why it’s considered as a good source of information and a good example of a business with huge domain authority over a topic.
The last, but not least, is trustworthiness. When you research online for important matters, it is crucial to double-check your information sources. This goes the same for us writers. We must be clear in who wrote the content that users can access.
Trustworthiness allows for good fact-checking and builds customer trust too. The more transparent you are with content sources; the better experience users will have.
Tips to Master E-E-A-T easily!
Now that we’ve gotten all the terminology out of the way, let’s get started on how to create E-E-A-T content. Remember to implement these in your own writing styles and tones as well.
Stick to Your Area of Expertise
When creating content, it’s easy to stray away from your own topics. You might want to start making content about topics that aren’t really close to what you know about. Do NOT do this. It’s very important to stick to your own area of expertise as it can mess up with how Google judges your content.
Be as Comprehensive as Possible
As you write E-E-A-T content, you must be as comprehensive as possible when relaying information. This means you have to offer as much information as possible to your readers in a concise manner. People don’t like it when they read complicated things online, so be sure to be both comprehensive and concise!
Trust is Important!
Readers need to know who they’re getting information from! This is crucial as it builds customer trust and trust brings them back to you in the future. You also have to remember that your identity also helps readers see that you are qualified in your own field.
Trust can be further built through introducing yourself and your writers. Create separate pages that can show your customers whose content they’re using!
Do You Have to Make E-E-A-T Content?
Current SEO efforts are a constant battle between other SEO experts. In this current age of marketing, E-E-A-T content is definitely heavily recommended to dive into as it is a driving factor of what Google considers quality content.
The Final Verdict
E-E-A-T content is as important as any other type of content you can produce. The long-term effects of creating E-E-A-T content can improve your business’ SEO performance. This also gets you more traffic into your website.
The important thing to remember about this is that experience, expertise, authority, and trustworthiness are your main cores. Keep these 4 ideals in mind when trying to engage with your audience.
Lastly, this type of content also builds trust. Just remember to make content about topics you know and be as comprehensive as you can with it. Don’t worry since following these will help you get your SEO plan into place.