The Downfall of Threads

December 11, 2023

Social Media


threads app logo on mobile phone

Threads is the latest social media platform released by Meta, the mother company of Facebook and Instagram. The release of the app brought about 30 million downloads and took the world by storm. People may argue that its timely release was supposed to combat the downfall of Twitter and give netizens a new and fresher option to utilize. However, with the recent goings of the app, we may have now witnessed the downfall of Threads as we know it.

Why was Threads so popular to begin with?

Twitter has recently rebranded to X in an attempt to steer the app into a new direction. For the sake of the article, we shall be calling the app Twitter instead to avoid confusion.

Twitter’s Debacle

threads vs twitter

Twitter was facing an undeniable rough patch in its first year under new leadership. Elon Musk bought Twitter back in 2022 and he wanted the app to become America’s first ever super-app, similar to WeChat in China. Due to this, the unnecessary monetization of things such as the verified blue-check, and paying to tweet more enraged its users.

Enter, Threads. The rage coming from Twitter users opened up a new avenue for Threads to gather the upset netizens for itself. Threads featured a similar user-interface to Twitter, as well as a similar interaction system with other users. Posting on Threads means creating “threads” similar to tweets which people can reply to, like, share, etc.

Twitter’s Monetization

The reason it became so popular was because first of all, Threads did not have a limit as to how many threads a user can post in a day. Social media means people should have freedom of speech, and Twitter took this away with its bland monetization plans.

The Start of Threads’ Downfall

downfall of threads

Despite going off to a good start, the recent user count of Threads has significantly lowered. Sensor Tower reports have shown that its overall users have dropped 82%, only having a daily count of 8 million active users a day. It was also reported that users have been using the app less, only having roughly 3 minutes per day, down from 19 minutes on release day.

One of the biggest factors that contributed to this was the limited features on the app. Threads was a new and refreshing social media app, but it can’t be denied that the features were a bit lacking and boring. Aside from just interacting with people through Threads and seeing their profiles, there’s really not much to do.

Moreover, Threads lacks a desktop version either on browsers or as a desktop app. This heavily limits other users who like to scroll with their laptops or personal computers. Like so, netizens have crawled back to the platforms we are all used to.

We hate to admit it, but…

person shrugging

We were wrong! Our team had high hopes for Threads, and even predicted that it might surpass Twitter someday. Time has shown us that Threads couldn’t take over Twitter as a competitor due to its limited features, all in spite of a good release.

If Meta wants to keep the app running, they need to figure out how to keep netizens awake on Threads. They might also want to add the features they promised they would add too.