Online Marketing and Selling on FACEBOOK

September 25, 2023

Digital Marketing

Facebook icon indicating it's use as a marketplace.

Facebook is one of today’s largest social media platforms. Countless users are registered on it and you can pretty much also do anything with it. This even includes being an online seller and having your own business online. Online marketing and selling on Facebook is pretty much standard, and if you need a guide, then we’ve got you!

Before learning how to be a great online seller, let’s first start with why Facebook is a good option for your business.

Is Online Marketing on Facebook good?

First of all, don’t doubt the power of Facebook when it comes to online marketing and selling. It is one of the most popular platforms in the Philippines, even worldwide.

Given that it’s popular, it can let you reach tons of people in just a matter of minutes. This means that your target market is most probably already on the platform.

Lastly, Facebook is free! Anyone can use Facebook, and it is widely popular among small businesses due to being very cost-effective. If you need something easy and no-cost to promote your business, use Facebook!

How to start online selling on Facebook

It is also simpler to use Facebook to set-up a seller account/profile and to immediately start selling. If it’s your first time on social media though, you’ll obviously have a hard time. This is where we’ll help you. 

Create a Business Page

The first step you’ll need to do is to create a business page. This is very different from your personal Facebook account, if you have one. Business pages will allow you to access things like Facebook Ads, Facebook Shop, and other features that aren’t on personal accounts.

To do this, you must first have your own personal Facebook account. If you don’t have one yet, then all you do is click sign-up on the Facebook home page!

Making a new Page

You will see multiple choices on the left side of your screen once logged in. After you’ve found the Pages option, click on + Create new Page.

Facebook will then lead you to an area where you can edit your page. You can also see how your page will look once you input the necessary information, such as Page name, Category, and a brief description.

Start creating Content

After you’ve created a page, you might be wondering what to do next. This step isn’t necessarily difficult, but it will need you to be able to relate with your audience.

To get things started, content can refer to literally anything that you post on your business page. It can range from photos, memes, graphics, and even videos.

But as said, your content needs to be relatable. Businesses need to have a personal relationship with their consumers because this helps establish a better reputation.

Remember that depending on your target market, you may need to switch up your content!

Photo and Video Production

Another crucial part of creating content is taking photos of your own products and services. Anyone with a steady hand can take a good photo, but there is a difference between a good photo and a professional one.

Unfortunately, hiring a team of seasoned photographers and videographers will cost a bit of money, so it is not really suited for small companies yet.

Despite this, if you still want to hire a good team to make content, here are a few tips to employ when negotiating.

Graphic Design

A simple tool used by many people out there is Canva. It is a free-to-use online designing tool that is very simple to use. You can create posters and make simple graphics on Canva, and if you do not want to hire graphic designers for your business, we highly recommend checking this out.

Facebook Shopping Section

We don’t blame you if you immediately went to the Facebook Marketplace section to set-up your business. To be honest, most of the selling aspect of an online business is done here, but your page is as equally important, so don’t forget to set it up!

The reason we wanted you to create a page first is because your page can directly be synced up to Facebook Marketplace. To do this, you must go to the create your page link and log-in with your personal account, then enter the necessary information afterwards.

Once you get to the Choose Sales Channels option, click on the page you had just created. This will connect your page to your shop and help Facebook recognize your page as a business.

This part will make you enter a Business Account for your page, but if you don’t want to create a new account, then using your personal one shall work too.

Start selling!

If you’ve made it this far, then you now have a functional business page connected to the Facebook Marketplace. The last step is obvious, start selling! It is now time to post listings for products or items that you want to sell.

First of all, you do need to be logged into your Facebook Page here. Next, click on the Marketplace tab at the leftmost side of the screen. It will then ask you about the type of product, pictures to upload, etc.

Live Selling

A staple of Facebook selling is live selling. It is the act of going live on Facebook, one of its features, and doing an auction-like event. Instead of selling to the highest bidder however, you sell to the first one able to comment ‘mine’ on your live feed.

Think about Expanding!

Facebook can be an easy starting place for online businesses. It is simple, straightforward, and of course, free! However, if your business is growing more popular, you might want to think about expanding your marketplace options.

Some of these can be Shopee and Lazada, among other options that are popular in the Philippines. You may also try other social media platforms like Instagram, Threads, or even Twitter/X.

Online selling and marketing can definitely be a hassle, especially for the amateur entrepreneur. In this case, you can always reach out to people who can worry about the marketing aspect for you. Make sure to check us out!

We hope that this guide helped you set-up your business, and we wish your business good luck!