How to Make a Good Poster Ad?
July 31, 2023
Digital Marketing
Online businesses are rampant these days and people love an aesthetic poster to look at. Poster advertisements are one of the best ways to reach an audience. They are very straightforward and grabs attention easily.
All graphic designers have their own designs. Despite this, all designers must know that some styles do not suit all audiences. Let this be a guide in order to learn the basics of how to make a poster.
What is the poster for?
The most important part of making the poster is the reason it is being made. Posters need a definite and solid look that enforces what it is communicating. For example, no good designer would use bright and happy colors to promote awareness for a serious issue. If this is done, it might be seen as insensitive and rude.
Is there a specific audience in mind?
Once a goal is in place for the poster, the next step is to figure out the type of people you aim to reach with it. Posters are a form of communication, and one would not communicate the same way they would with friends and with family.
Given this, determining the target audience of the poster ad would in turn help the overall sound and tone to be used, as well as the type of art styles and graphics that would be enticing. If the target audience would be on the older side of the age range, using over the top designs wouldn’t be the best idea since it would be more suited for a younger audience.
Pick an appropriate design for the psoter
Once the two above are done, it’s time to pick a design that can both captivate and inform. It is important to remember that poster ads are a way of communicating, and as they say, good communication prevents conflict.
There are tons of free templates that may be found online which are also classified according to what they are best suited for, so if you just want a quick shortcut and don’t want to have to think about what types of designs to use, then finding a template is your best shot. Note that designs must be appropriate for the topic as well as the target audience, and must be uniform.
Once a design is chosen or made, it’s time to write text. The most important text that needs to be shown is a short and summarized version of the whole event happening. For example, concert posters should have the artist name and venue in bold text.
People need to be able to take in information with just a single glance. If you were to read a poster ad, you wouldn’t want to waste time through useless details right?
Where should the poster ad be posted?
Lastly, where the poster ad should be shown for as many people to see it. Social media is the best choice for this since thousands of people can be reached within a matter of seconds.
Using this platform does have its downsides, however. Not many people will be able to see during certain times of the day, so the best option now would be to post the ad at the best time possible. The busiest times on social media are usually from 7PM to 9PM as this is the time period most netizens go online after a long day.
Once all of this is done, the only thing to do is to see if it was a success.
