True Vision Rebrand
Rebranding Case Study
What we immediately noticed and their expressed difficulty is that they don't have a central brand direction.
- No consistent fonts
- No consistent shapes
- No communications guide
Talking to the owner, he wanted to have a guide for his company in creating a unified look and feel.
He was also expressive on his desired brand positioning of tending to a select target market of professionals who are looking for that premium edge.
He wanted to reach out to people who set up their computers, gamers, power users, those who value a premium setup.
We researched and figured out that mixing premium and performance can be nicely clashed with a mix of dark and bright.
We used True Vision's bright yellow to maintain their key color.
A color combination of
premium and functional
True Vision now presents themselves with the visual identity they desired.
Not only do they look distinct with their competitors, but more of their desired audience comes to them now.
- Visual branding
- Brand positioning
- Website conversions
- Ads return on Investment