Eleksis Website Redesign
Web Design Case Study
Eleksis Marketing Corporation (EMC) is a Philippine registered corporation distributing major brands of consumer electronics.
Eleksis is an Authorized Distributor of Bose products in the Philippines. It operates company-owned retail stores, performs commercial installation projects, and distributes products through a select dealer network.
Eleksis came to us with a business problem
While they have their online channels set up in e-commerce platforms such as Lazada and Shopee,
they needed help in converting on their own website to secure better margins for the company.
CHALLENGES OF THE PROJECT
The website was made on Shopify, limiting the shopping experience that the client wanted. Shopify's website builder also pales in comparison to the website speed and versatility that custom coding can give.
We also had to place website features and functionalities that were challenging but worth the User Experience in browsing through the products in the website.
We had to create a new website design while adhering to the strict Brand Guidelines that Bose has set across their partners.
The website involved professionals outside of our company such as Eleksis' SEO consultant, somewhat slowing the development process due to communications being less fluid across service providers.
Improve the Web Design to encourage website sales.
Move to another platform while keeping the already-established SEO qualities of the website.
Improve the website’s speed.
Despite the challenges, it was a regular website development process. Teams were assigned roles and milestones had to be met. While strict, it was pleasurable to work on a client that had complete brand assets. This made the entire process and the end result pleasing to the professionals behind the success of the project.
Now, Eleksis enjoys a modern and elegant website that converts clients even without running ads.